Mathienzo Seleccion Especial Premium yerba mate 500g

Mate Mathienzo Seleccion Especial 500g is a premium mate that, unlike its competitors, was created as a premium brand not only for the Argentine domestic market, but mainly for extensive export and popularization of mate in the world. The Mathienzo brand is a newcomer to the Argentine yerba market, which has only recently joined the fight for buyers among agricultural cooperatives and large companies. Nevertheless, Mathienzo Seleccion Especial has already gained popularity in Argentina and is actively sold in the United States, Canada, Europe, Russia and Australia. Mate “Mathienzo” is produced in the famous S.A.N.E.S. yerba factory in the Argentine province of Misiones (Auber district). The founders of the brand are two industrial designers - Mercedes Bui Fernandez and Nicolas Tifires. In 2012, Estudio De Raiz S.R.L. successfully entered the Argentine mate accessories market with its own brand "Mathienzo" calabasa (gourds) made of silicone, so the logical development for the business was the creation of its own mate brand in the premium segment. Quoting the words of the founders, they are aiming to target an audience of 20-40 year olds who are looking for quality in the product, not price. As special quality conditions are required to be able to position yourself in the 'Seleccion Especial' category, 'Mathienzo Seleccion Especial' yerba is harvested by hand and aged for 24 months. 'Mathienzo Seleccion Especial' does not have a very strong aroma, but it has a strong and rich taste that has absolutely no bitterness.